Well, it disturbs me anyway. During my holiday time off, I have caught quite a few movies. I may do some reviews here. However, I never feel like I can do them very well without giving away some of the plot. But I guess I could work on that here.
Since I like going to movies so much, I tend to go during the day when it isn't as crowded, and supposedly when it is cheaper. But it seems that they are doing away with the matinee's. I am hoping that maybe I am wrong, and after the holiday season it will return.
Last year I went on a Saturday, expecting a matinee price at an "_ M _" theater, and was told that only the 1st movie of the day on the weekends had the cheaper price, so I paid the high price, and started going to their competitor. Then it appeared that only the movies that started before noon were given the cheaper price. Now, it looks like they are doing away with matinee prices all together. Maybe it will only be the weekend movies, and possibly only here in the Atlanta market. I will have to research it and see.
But it just seems to me that the way the industry calculates box office sales and the fact that they have made it too expensive for movie going to be a family outing that movie going may be a thing of the past soon. I know many people prefer to wait for video and watch at home, but I like seeing movies when they first come out. There is something about the big screen, and the smell of popcorn that makes that one of my favorite things to do. I know there are ways around the high prices of the snacks & the movies...and I will admit to nothing here. :-)
But I may spend less money if I invest in a big screen & popcorn maker at home. The prices are on the way done on the TV's.